ELK's design team's precious creative time was hindered by operational dependency on various spreadsheets and excel-based technical specifications.
The existing excel-based Tech packs required manual and time-consuming data entry, prompting ELK's Leadership team to look for an end-to-end product lifecycle management solution for their fashion business that would allow the design team to streamline and improve productivity and efficiency in their roles.
Our experience with WFX has been nothing short of fantastic, and their personnel is exceedingly accommodating. WFX has been our PLM, and I'm confident it would be an excellent pick for any fashion company.Anastasia KaramanProduction Manager, Elk
Increase in Productivity
Faster time to market
Increase in efficiency
Elk is an Australian fashion label started in 2004 by Marnie Goding and Adam Koniaras, a husband-and-wife team who are known for their environmentally conscientious business practices.
The Melbourne-based label provides statement accessories, clothes, and leather goods all around the world.
In over 20 countries, Elk sells direct-to-consumers as well as through independent retailers.