Forever New scales globally with WFX

Challenges they faced

The company was facing problems with their merchandise management tools and supply chain at the same time.

There were gaps in information flow, which began with product design and sourcing and extended through purchasing commitments and warehouse visibility.

The accuracy of data flow was a significant success factor for the company. International expansion was hampered by the lack of a centralized product solution.


WFX was initially implemented for PLM, but it quickly evolved into PLM with Purchase Order management to facilitate worldwide market buying.

Matt Keays General Manager - Global I.T at Forever New

Impact after implementing WFX

  • The company‚Äôs transparency increased throughout the supply chain system.
  • The time from conceptualization to production reduced by __40__% which implied that the lead time was noticeably minimalized. This resulted in relieving pressure from all the departments and reduced the manual and re-work for employees.
  • Forever New has now centralized and segmented all its product data and business information. This is now being shared in all their store and centers in real-time globally. And this has been vital for fast-growing of Forever New.

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  • 40%

    Increased Transparency

  • 40%

    Faster Product Development

  • 60%

    Achieved Centralized Database Architecture

About the Company

Forever New is a Melbourne-based fashion clothing and accessories brand. It operates more than 250 outlets in seven countries and sources products from all around the world.

The global trends in art, film, music, and theatre, as well as haute couture catwalk displays in Paris, London, Milan, and New York, influence their collections.

Forever New is a celebration of women's feminine beauty, with a signature style that runs through all of their creative elements.

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