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Learn moreJason and Gorjana Reidel, a husband and wife team from Laguna Beach, founded the Gorjana jewelry brand on their apartment floor in 2004. They travelled 50,000 miles to sell and market their collection at trade shows. The eponymous collection is made to be mixed, matched, and layered, allowing the wearer to personalize each piece.
To scale the firm more efficiently, Gorjana needed a better approach to manage its product development and production process.
Starting with a variety of designs, the product development team would go through multiple rounds of sampling and modifications before moving forward with production - all of this was managed in excel spreadsheets scattered over the office, which was time-consuming and prone to error.
