Gorjana scales its business with WFX

Challenges they faced

To scale the firm more efficiently, Gorjana needed a better approach to manage its product development and production process.

Starting with a variety of designs, the product development team would go through multiple rounds of sampling and modifications before moving forward with production - all of this was managed in excel spreadsheets scattered over the office, which was time-consuming and prone to error.

Having a system that could keep all of our remote workers connected and aligned, not only internally, but also globally with our manufacturers, was incredible.

Impact after implementing WFX

  • Gorjana was a wholesale brand, but after implementing WFX they were able to enter the D2C ecommerce marketplace and a number of retail locations.
  • Gorjana was able to scale the business efficiently and streamline its product development and production process.
  • During the outbreak of Covid, gorjana credits WFX to establish an efficient remote process wherein the in-house teams and their global manufacturers were connected and aligned with each other.

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  • 40%

    Faster Time To Market

  • 75%

    Increase In Efficiency

  • 94%

    Reduction In Error Quotient

About the Company

Jason and Gorjana Reidel, a husband and wife team from Laguna Beach, founded the Gorjana jewelry brand on their apartment floor in 2004. They travelled 50,000 miles to sell and market their collection at trade shows.

The eponymous collection is made to be mixed, matched, and layered, allowing the wearer to personalize each piece.

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