Quay Australia streamlined product development with WFX PLM

Challenges they faced

Quay Australia, a brand born amidst the vibrant rhythms of the Australian music festival scene, faced its share of hurdles on the journey to become a global sunglasses phenomenon. As the brand's popularity soared, it encountered a crucial crossroads that demanded innovation in its product development processes.

In those earlier days, Quay's various departments found themselves navigating through a maze of disjointed tools - emails here, spreadsheets there. This lack of cohesion led to a patchwork system where synchronization was a distant dream, tracking progress was a struggle, and internal collaboration was confined to the limits of email exchanges. It was clear that this fragmented approach wasn't scalable. With the addition of new products and the dynamic shifts in market trends, these inefficiencies morphed into roadblocks, slowing down the brand's ability to swiftly bring products to market.

The need for a transformation was unmistakable. The pressure was on to find a solution that could harmonize their internal dynamics, enhance collaboration, and align seamlessly with their evolving vision. The journey to break free from these constraints became the catalyst for Quay's search for a streamlined and efficient way forward.


"WFX PLM helped us refine some of our own processes and streamline the product lifecycle and go-to-market strategy by reducing the back and forth with our suppliers."

Lekshmi Sudha Senior Manager - IT Business Systems, Quay

Impact after implementing WFX

  • Centralized Efficiency: All stakeholders now work from a unified platform for streamlined document management, integrated messaging, and milestone tracking, facilitating smoother cross-team collaboration.
  • Supplier Synergy: Direct collaboration with suppliers within WFX PLM has streamlined communication, reduced back-and-forth exchanges and refined internal processes.
  • Time Optimization: Tech pack duplication became a breeze, accelerating the development of similar products and trimming down manual effort. The built-in ERP connector automated Universal Product Code (UPC) assignments, saving valuable time.
  • Enhanced Product Lifecycle: WFX PLM encouraged a holistic approach, prompting all teams to consider every facet of product development thoughtfully, optimizing Quay's go-to-market strategies.
  • Revolutionized Processes: In essence, Quay experienced heightened productivity, faster time-to-market, and a significant reduction in operational costs - all pivotal factors in the brand's continued success.

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  • 40%

    Increased Transparency

  • 40%

    Faster Product Development

  • 60%

    Achieved Centralized Database Architecture

About the Company

Elevating the essence of bold style and unfiltered self-expression, Quay Australia emerged from the vibrant Australian music festival scene in 2004. Founded by Linda and Allen Hammond, the Melbourne-based brand is a leading force in the global sunglasses market.

With over 15 US stores and a presence in 35 countries through 2000+ retailers worldwide, Quay captures hearts with its fashion-forward, affordable sunglasses. A workforce of 200+ drives the brand’s commitment to accessible luxury and trendsetting designs.

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