Spell & The Gypsy scales globally with WFX

Challenges they faced

Spell coordinated production using numerous platforms and formats, including a plethora of excel sheets, word docs, illustrator files, and email.

Spell's business continued to grow despite the information silos. But the lack of visibility, duplication of work, and long product cycle times were the costs it had to pay off.

Evelyn Gibson

Spell's product team no longer wastes time recreating things and has more time and data for reflection thanks to WFX.

Evelyn Gibson Production Manager, Spell & The Gypsy

Impact after implementing WFX

  • The company is now performing things in a better way like raising purchase orders, tracking the production milestones, creating product tech-packs, and collaborating with their suppliers in a more efficient manner.
  • Spell have discovered the missing piece in their product development framework with WFX: a one-stop-shop for managing and tracking everything from design through production.
  • At any given time, the company knows exactly where its collection and items are. Throughout all of their operation process, there is a high level of clarity and accuracy, errors have been reduced by 95% hence repeating of unnecessary steps is reducing. Time-to-market increased by 30% because the number of revisions made is reducing. which perfectly fits with Spell's fashion-forward ethos
  • From better clarity to accuracy everything has improved significantly..

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  • 1

    stop Solution

  • 95%

    Reduction in Error Quotient

  • 30%

    Faster time to Market

About the Company

Spell and the Gypsy Collective, founded by sisters Isabella Pennefather and Elizabeth Abegg in Australia in 2008, is a well-known festival name that has adorned celebrities such as Miley Cyrus, Megan Fox, and Katy Perry.

This women's premium apparel label is noted for its bohemian patterns, gorgeous prints, and environmentally friendly procedures. What Spell means to conscientious buyers is revealed by a look at their followers on Instagram.

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