01
Mistakes happen easily when specs change
If a tech pack, BOM or measurement goes out of date then the next team might still be using old details which can really hold things back.
Fashion product lifecycle management
AI-Powered Apparel PLM Software for Fashion Brands
WFX Apparel PLM brings together collection planning, design, product development and sourcing all on one cloud platform - built specifically for mid-market and enterprise fashion brands to make collaboration easier, manage complex collections and get products to market faster.
Trusted by leading fashion brands in the USA
The product development challenge
When product details are scattered, every handoff slows down.
Managing product development across spreadsheets, emails and all these disconnected systems is a challenge - and its only making tech packs, costing, samples and approvals harder to control. WFX Apparel PLM puts every team member on the same page with access to current product information, helping to cut down on errors and keep your collections moving.
02
Costs can be hard to trace
When material and supplier updates are all over the place in different files it can be really hard to get a handle on the latest cost.
03
Approvals lose context
Fit notes and sample decisions are just so much easier to act on when they stay connected to the actual style.
04
Season status is a real pain
Give teams a clear view of where products are at and what needs attention next, without them having to chase updates.
One fashion-specific PLM platform
From line planning to sourcing, all in one workflow.
WFX Apparel PLM software bundles collection planning, design, development and sourcing all into one workflow - no need to switch between tools. Manage styles, materials, tech packs, costing, samples and supplier collaboration in one place.
01 · Plan
Plan the collection
Organise your styles by season, category and collection. Give teams a clear view of the line as it’s taking shape.
02 · Design
Design with context
Connect artwork, colours, materials and design tools to the style and season they’re supporting.
03 · Develop
Develop every style
Manage tech packs, BOMs, costing, samples, comments and approvals in a connected record.
04 · Source
Source with suppliers
Share relevant product information, collect feedback and coordinate sourcing through the Vendor Portal.
Want to see the full WFX PLM workflow in action?
Book a guided demo to see how WFX PLM connects planning, product development and supplier handoffs.
WFX AI for Fashion PLM
Take your product work to the next level with AI
Bring fashion-focused AI into the work behind each style. Help your team explore ideas, find product references and structure information with a person reviewing the result.
The AI is here to support your team, not do the work for you. Your team knows best — bring the product knowledge, creative direction and final review.
Design direction
AI-Assisted Moodboards & Design Concepts
Build moodboards by throwing some references into the mix, have a play with colourways and print directions and keep those ideas tied up with the overall collection.
Explore moodboards
Variations & Colourways
Product archive
Product Intelligence & Search
Search with a product image or plain language to find similar styles in your archive and review their related details.
Explore Product Intelligence
Similar stylesProduct detailsSearch history
Tech pack data
AI Tech Pack Reader
Get those product specs out of PDF tech packs and into structured fields for your team to have a look over and refine.
Explore AI Tech Pack Reader
Extracted specsTeam review
Product attributes
AI Attribute Tagging
Upload a product image, let AI tag attributes using PLM masters, review details and save a consistent item record in WFX Fashion PLM.
Explore AI Attribute Tagging
Suggested attributesReview before publishing
The backbone of an integration network
Fashion PLM software that integrates seamlessly with your whole stack.
WFX fashion PLM software plays nicely with your design tools, ERP and online store. One source of truth, zero messy copy-pasting.
SAPERP · Bi-directional
Microsoft DynamicsERP · Bi-directional
AIMS 360Fashion ERP · SyncUpcoming
Browzwear3D Design · Sync
Browzwear3D Design · Sync
MagentoE-commerce · B2B
OpenAIREST · Custom40+Connectors out of the box
8–12 weeksTypical rollout duration
RESTOpen API for custom flows
Why fashion brands choose WFX
Why Fashion Brands Choose WFX Apparel PLM
WFX combines fashion specific workflows, cloud tech and AI capabilities to help you manage product development at scale. Whether its seasonal collections, complex BOMs, sampling or supplier approvals, WFX keeps teams connected all the way through the product lifecycle.
Fashion-specific data
Manage seasons, styles, colorways, materials, BOMs, costing and samples in product context.
Supplier collaboration
Share product info and approvals with suppliers through a role-controlled Vendor Portal.
Cloud access
Distributed teams and suppliers can work from the latest product info wherever they are.
Guided implementation
Configure workflows, migrate data and train users with WFX implementation support.
Product categories
Built for Every Fashion Product Category
From apparel and footwear to accessories and home textiles, WFX helps teams manage the product details, materials and development workflows unique to each category.
BagsActivewearDenimLingerie & swim
Look at what American customers have to say
Browse all customer storiesSee for yourself how US brands use WFX PLM
Some well known product teams managing samples, materials, costing and supplier collaboration in their day-to-day.
Bags & accessories · USA
Consuela
4×Sample capacity in 4 yearsFrom 50–60 to ~200 samples per season.
Read Consuela’s story
Handbags & accessories · USA
Clare V.
All product and material data in one handy place, connected to costing and development work.
Read Clare V.’s story
Performance apparel · USA
Feetures
Much less time spent on sample requests and factory communication.
Read Feetures’ storyCustomer results depend on the system they set up and how they are using it.
In their words
What US product teams are saying about WFX Fashion PLM
Product development leaders on growing with one connected PLM.
WFX is our central hub, making everything easily accessible. All information is linked at the material, supplier, or item level, making it easier for everyone to access and use as more people adopt the platform.
Helen Don SingSystems & Costing Specialist, Product Development, Clare V.I can confidently say that we would not be growing as much as we have and would not be able to grow further without WFX.
Angela LavallaDirector of Product Development, Vermont Teddy BearWith WFX, our documentation team now achieves maximum efficiency. Tasks that once required 6 people are now handled by 4, freeing up valuable time to focus on strategic product development and long-term goals.
Krista WeismanVP - Merchandising, Production, and Operations, Sarah FlintFAQ
Frequently asked questions about WFX Fashion PLM
Can’t find the answer? Talk to our solutions team.
Apparel PLM software helps fashion brands manage the entire product development process - from idea to final product. It brings collection planning, tech packs, materials, costing, samples and supplier collaboration all under one roof. With WFX Apparel PLM, teams work from the same product info, wasting less time chasing updates, and keeping collections on track.
The best PLM for fashion brands really depends on how your team works together, how many collections you plan and collaborate with suppliers. WFX Apparel PLM is built with mid-market and enterprise fashion brands in mind, helping manage complex product development, connect people across the globe and get designs to market faster.
WFX is built from the ground up to handle the way fashion products are developed. From styles to tech packs to samples, everything stays connected in one cloud platform. With AI-powered features and flexible workflows, WFX helps fashion brands reduce the manual work, get better visibility and keep product development on track.
Yes, whether you're a growing fashion brand with more styles each season or a large enterprise working with multiple teams, categories and suppliers, WFX Apparel PLM is built to support your needs. It brings people, product info, and workflows together, making it easier to handle complexity as your business grows.
Start by thinking about the pain points your teams are experiencing every day. Are product details scattered all over spreadsheets? Are sample approvals taking way too long? Is it a chore to track changes or work with suppliers? The best PLM for fashion should fix these problems and fit your existing workflows. Look for strong tech pack management, costing, collaboration, AI capabilities and integration options.
WFX brings AI into everyday product development tasks. Teams can use AI-powered visual search to find existing products, extract information from tech packs, automatically tag product attributes and explore new design ideas with AI moodboards. These features help reduce repetitive work and give teams more time to focus on developing their next collection.
Yes it does - WFX is designed to work with your existing tech, including ERP systems, design tools and other business apps. With API-based integration capabilities, WFX helps connect product development with the rest of your business, so teams can share info without relying on disconnected systems or endless manual updates.