Ever see a great jacket or dress on the rack and want to ask questions like where did it come from? Who made it? Why does it cost this much? What’s its story? Well, you’re not alone! And soon Digital Product Passports (DPPs) will help you, the consumer, get answers to all of these and more questions about every product you buy.
DPPs are becoming a key tool for the global fashion industry to solve the critical challenges of transparency, traceability and sustainability in the supply chain. They aim to help fashion brands address the fast-growing consumer demand for ethical production practices and a clear understanding of a product’s journey.
Let’s delve deeper into the world of DPPs, exploring how they work, the technologies behind them, and the transformative impact they could have not only on how we shop but also on how fashion and/or consumer brands operate.