How to balance sustainability with profitability in fashion?

The fashion industry is at a critical juncture. While it has long been associated with glamour and creativity, it is also one of the most environmentally hurtful industries in the world.

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From the production of textiles, where massive amounts of water and energy are required, to the overwhelming amount of waste generation to climate change and degraded ecosystemsβ€”fashion has plenty of issues. Β 

To combat these issues, governments and regulatory bodies are increasingly introducing regulations to promote sustainability in the fashion industry. In Europe, for example, the European Green Deal aims to make the continent’s textile industry more circular and reduce the negative impact of textile production. Legislation such as the Fashion Industry Charter for Climate Action and the Sustainable Development Goals set clear targets for fashion brands to achieve.Β Β 

As consumer awareness of sustainability issues grows, fashion industry leaders must find innovative solutions to meet these demands. Companies looking to balance sustainability and profitability can turn to technologies like Product Lifecycle Management (PLM) software. WFX PLM offers a complete solution that addresses the challenges faced by fashion brands in achieving sustainability objectives while staying competitive in the market.Β Β Β 

Introducing WFX PLM: The Path to Sustainable and Profitable FashionΒ 

WFX PLM is a comprehensive product lifecycle management software that offers fashion and consumer product brands an integrated solution for sustainable and profitable operations. Many businesses have achieved remarkable improvements in line planning, visibility, communication, efficiency, and profitability through WFX PLM:Β Β 

1. Better Line Planning: Reducing Waste from the StartΒ 

WFX PLM enables fashion brands to streamline their line planning process by providing comprehensive tools for design, sourcing, and production. By having access to real-time data and analytics, fashion teams can make informed decisions, optimize their product offerings, and minimize excess inventory and wastage.Β 

2. 360 Degree Visibility: Tracking Sustainability Every Step of the WayΒ 

With WFX PLM, fashion brands gain complete visibility throughout the entire supply chain. From raw material sourcing to production and distribution, every aspect of the process can be tracked and monitored. This increased visibility allows brands to identify areas for improvement, ensure responsible sourcing, track important certifications, and meet sustainability goals.Β 

3. Reduction in Air Shipments: Lowering Carbon FootprintΒ 

One of the key benefits of implementing WFX PLM is the reduction in air shipments. By optimizing the supply chain and improving communication with vendors, fashion brands can minimize the need for last-minute air shipments, significantly reducing their carbon footprint and overall environmental impact.Β 

4. Improved Vendor Communication: Less Wastage, Fewer Rounds of SamplesΒ 

Effective communication with vendors is crucial in reducing wastage and minimizing the need for multiple rounds of samples. WFX PLM provides a centralized platform for seamless collaboration between fashion brands and their suppliers. This facilitates clear communication, faster feedback loops, and ensures that samples are produced correctly the first time, thus reducing material waste and improving efficiency.Β 

5. Tracking Important Certifications: Meeting Sustainability StandardsΒ 

WFX PLM offers built-in features for tracking important certifications, such as organic, fair trade, and cruelty-free labels. By having a centralized system for managing certifications, fashion brands can ensure compliance with sustainability standards and gain a competitive edge in the market.Β 

Testimonials: Real Results, Real ImpactΒ 

Fashion brands worldwide have experienced tangible benefits from implementing WFX PLM. Here are a few testimonials from industry leaders:Β 

  • Evelyn Gibson, Production and Purchasing Manager at Aussie fashion brand Spell said, β€œWFX has been a valuable partner in helping us stay true to our values and continue to grow our business in a responsible way.” 
  • WFX allowed Wisconsin-based Ardisam to implement a mold prevention plan and has improved their quality checks and testing. β€œI would say visibility and sustainability are probably next on the list as far as being able to see that and work on that more,” said Sara Goodman, Product Development Manager at Ardisam.Β Β 

Act Now: Meet WFX at MAGIC 2023Β 

It is no secret that sustainability and profitability must go hand in hand. To survive, fashion industry leaders must embrace tech to pave the way for a more sustainable future without burning a hole in their business. Join us at Sourcing at MAGIC to unlock the potential of your fashion brand with WFX.Β Β 

Meet WFX at Booth 60522 during Sourcing at MAGIC 2023 from 7 to 9 August in Las Vegas. Book a meeting in advance and discover how we can help your brand achieve the perfect balance between sustainability and profitability!Β 

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About the author

Vishakha Somani

Vishakha Somani

Vishakha Somani is a Fashion Tech Analyst and Communications expert at WFX - World Fashion Exchange. She is a Fashion graduate from Polimi Italy, and has been actively reporting on the fashion industry since 2016. She's an expert in analyzing trends, market shifts and new technologies. Her work spans forecasting and research on the global luxury and retail supply chain, emerging markets, and the circular economy.

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