The world is full of big ideas. And big teams.
So why do so many innovative ideas fall flat? Because they’re NOT taking a big enough approach. Let’s understand what that means.
It’s a common complaint from product development managers that they’re unable to deliver products on time and within budget. They have a great idea, and are ready to get it off the ground. But there’s a problem: their designers, developers, and producers are all working on different programs with different tools, and it’s slowing product development down, not to mention costing them time and money.
In fact, employees sometimes feel like they’re going at it alone. No one really knows how to ask for help, who to ask or what the right questions are. And it can just be hard to find the right resources you need. The design workflow is siloed and inefficient.
Another problem with product development is the invisibility of the work in progress. Unlike manufacturing, much of the product development process involves information assets such as design ideation, specifications, sampling and compliance data and so on. It can be difficult to manage problems in processes you can’t see or measure easily.