In today’s fashion industry, speed and accuracy is everything. One late shipment or a misread spec can set a brand back weeks, if not months. At the heart of this high-pressure cycle sits something surprisingly humble: the fashion techpack.
It doesn’t get the spotlight but ask anyone in product development and they’ll tell you—it’s the bible of a garment. Measurements, fabrics, trims, stitching details, packaging notes—all in one place. It’s the single source of truth that ensures a sketch on a designer’s screen turns into the exact piece hanging on a store rack.
But here’s the problem: while the industry has moved on to 3D fashion design software and AI-driven merchandising, most techpacks are still stuck in the past. Static PDFs. Clunky Excel sheets. Endless “reply-all” email threads. It’s like trying to run a Formula 1 car with a paper map.